submitting a model for attracting tourists to iran, based on service marketing mix factors

in spite rapid and increasing growth of international tourism industry and its importance in economy countries in the world (globe), unfortunately iran could not yet benefited from the economic advantages of this section and could not yet obtained a considerable share from its foreign currency. regarding the important role of the tourism in the world trade, and earning of about 10 percent (10%) of the total value of the world trade (444 billion usd in 1998 for the host countries) and having the capability to earn foreign currency and creating job, we have to tried to study the position of iran in tourism during the period of time which we were happy for earning from oil and forgotten. the study is in the suitable framework of marketing mix with tourism to present a practical resolution to improve and increase the quantity of the entrances. the main question in this research is that, can we, with use of service marketing mix gain a new complex and order of marketing mix for tourism section, which could be a base for representing developing and improving ways for this industry in iran? thus in order to approach a marketing mix in tourism section, we need to evaluate tourist opinion to approach a marketing in this section, and their view points have the based effect in determining the tourism maketing.mix factors.